Notes
Slide Show
Outline
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Providing High-Quality
Customer Service
 
- A Multi-Dimensional Model -
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Today’s Facilitators
  • Dr. Michael Scheuermann
    • Associate Vice President, Instructional Technology Support, Information Resources and Technology
    • Drexel University, Philadelphia, PA, USA
  • John Morris
    • Director of Operations & CTO
      • Center for Graduate Studies
        • Sacramento, CA
    • Director, Academic Technology Innovation
    • Drexel University, Philadelphia, PA, USA
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Today’s Objectives
  • Share success stories and challenges in end-user training and support.
  • Identify unique strategies we initiated that led to improved customer service.
  • Discuss customer service modifications we are considering.
    • Gain valuable feedback on them from colleagues.
    • Learn what some likely outcomes might be.
  • Gain additional insight on strategies we can use to enhance customer service effectiveness at our own institutions.
  • Discuss real solutions to our real challenges.
  • Gain key takeaways focused on practical, meaningful, and multi-dimensional approaches to customer service that will make our support processes more efficient and effective.
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Agenda
  • Share :
    • success stories
    • vexing challenges
    • communication strategies
    • events
    • relationship-building efforts
    • support and training initiatives
    • breadth of supported applications
    • changes you are considering
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Abstract
  • This session will illustrate a multi-dimensional customer service model that works and will feature an ASP model. Participants will be asked to share their successes and challenges in end-user training and support. What unique strategies have they initiated that led to improved customer service? Attendees can discuss customer service modifications they are considering and gain valuable feedback on them from colleagues. If they tried to make various changes or additions to what they currently offer, what might the results be? Attendees will gain additional insight on strategies they can use to enhance customer service effectiveness at their own institutions. Active participation will lead to a dynamic discussion in which real solutions to real challenges will surface. Ultimately, attendees will gain key takeaways focused on practical, meaningful, and multidimensional approaches to customer service that will make their processes more efficient and effective.
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Who Are Our Customers?
  • Administrators
  • Staff
  • Employees
  • Colleagues (IT) from nearby institutions
  • Colleagues (faculty) from nearby institutions
  • Faculty
    • Full-time
    • Part-time
    • Adjuncts
    • SMEs / Guest Lecturers
  • Students
    • Traditional
    • Nontraditional
  • TAs


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Small Group Activity (1) - Successes
  • 10 minutes!!! Use Workbook page #4
  • Think of a customer service success story
    • related to training or supporting end users
  • Turn to a colleague and describe one unique story that you had – e.g., serving end-users of an LMS or specific application
  • Report out
    • Volunteer to share a unique success story
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Unique Success Stories ~ at Drexel
  • Part of New Faculty Orientation agenda
  • Train new TAs group ~ each fall
  • Go to F2F classes to explain the LMS, related, or other technologies to students
  • Ad hoc sessions / demos for end users
  • Set up communities in the LMS
    • Internal
    • Internal/external mixed

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Small Group Activity (2) - Challenges
  • 10 minutes!   Use Workbook page #5
  • Think of your most vexing challenges
    • related to training or supporting end users
      • LMS, ancillary application, emerging technology, etc.
  • Turn to a few colleagues and describe one or two of those
      • Share your insights, collate them, etc.
  • Report out
    • Have a volunteer share a challenge from your group
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Our Unique Challenges ~ at Drexel
  • Communication
  • Filling the seats
  • Ad hoc initiatives – across the campus
  • Increasing real adoption
  • Tracking actual usage
  • Securing a true champion
  • Having end users tap into our services
  • etc…..etc…..etc…..


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Group Activity (3) - Communication
  • 10 minutes!   Use Workbook page #6
  • Think of your effective communication strategies
    • to notify end users about training, support, events, etc.
  • Turn to a few colleagues and describe one or
    two of those
      • Share your insights, collate them, etc.
  • Report out
    • Have a volunteer share an effective communication strategy that surfaced in your group discussion
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Communication – Drexel Strategies
  • Computer Advisory Committee (CAC)
  • Guide to Tech. Resources
  • Drexel Daily Digest
  • Tech Updates
  • Emails
  • BB Vista Announcements
  • IRT Web site
  • Faculty / dept. meetings
  • AskDrexel (KM)
  • Korman digital signage



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The Application Hype Cycle
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Communication – Drexel Events
  • 8th Annual eLearning 2.0 Conference
    • Planned for: March 24, 2009
  • Innovation Institute
    • Held on: September 11 & 12, 2008
  • Faculty Showcases
    • Next one planned for: November 12, 2008
  • New Faculty Orientation
    • August timeframe


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Communication – Drexel Relationships
  • Drexel Center for Academic Excellence (DCAE)
  • Task Force on Innovation in Teaching & Learning
  • Pennsylvania Distance Learning Assoc. (PADLA) (Also, NYDLA & USDLA)
  • Middle States Association of Colleges and Schools (MSACS)
  • Northeast WebCT Users Group (NEWUG)
  • Drexel eLearning (DeL)




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Small Group Activity (4) Training & Apps
  • 10 minutes !   Use Workbook page #7
  • Think of support you offer, training you conduct, and the breadth of the applications that you support
  • Turn to a few colleagues and describe the extent of your activity in both areas
      • Share your insights, collate them, etc.
  • Report out
    • Have a volunteer share what you learned in your group: training activity & application breadth
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Multi-Dimensional Approach ~ Drexel
  • Support
    • Phone-in
    • E-Mail
    • Walk-in
    • Remote access
    • By appointment
    • “office calls”


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Multi-Dimensional Approach ~ Drexel
  • Training
    • Full-day Workshops
    • Part-day Sessions
    • Panel Discussions
    • Brown Bag Lunches
    • WebCasts
    • Online Tutorials / Demos
    • Archives of most sessions


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Multi-Application Approach ~ Drexel
  • SecureExam
  • One note
  • Endnote
  • Clickers
  • DragonDrop
  • folio
  • NetSupport
  • Echo360
  • Open Source
  • Bb Vista
  • Wimba
  • Camtasia
  • Impatica
  • Dreamweaver
  • TurnItIn
  • Resondus
  • SMARTBoards
  • SNAP (Survey Tool)



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The Next-Gen eLearning Environment
(after Jafari, McGee, and Carmean, “Managing Courses, Defining Learning,” EDUCAUSE Review, pp. 50-70, July/Aug. 2006.)
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Follow-Up Questions !
  • 10 minutes !   Use Workbook page #8
  • Think of support you offer, training you conduct, and the breadth of the applications that you support
  • Large Group ~ Open Discussion
    • Is your array of offerings:
      • Too narrow? Too broad? About right?
    • How would you know?
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A New Perspective ~ Perhaps!
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Sandbox Approach
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Sandbox Approach
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Sandbox Approach
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Sandbox Approach
  • Limited licenses
    • minimal expense
    • maximum effect
  • Always Beta
    • no performance assurance
  • Apps come and go
  • Recommendations solicited
    • Example: CAC (Computer Advisory Committee)





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Defining the “Sandbox”
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Small Group Activity (5) - Sandbox
  • 10 minutes !   Use Workbook page #8
  • Jot down some applications that your end-users might like in an Academic Sandbox
  • Turn to a few colleagues and share your thoughts on this
  • Report out
    • Have a volunteer share what you learned in your group: applications that end-users might want but do not have access to currently
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Gartner’s Higher Education Hype Cycle and Drexel’s Interpretation
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Small Group Activity (6) - Challenges
  • 10 minutes !   Use Workbook page #9
  • Jot down some short-term (tactical) challenges that you anticipate
  • Turn to a few colleagues and share your thoughts on this
  • Report out
    • Have a volunteer share what you learned in your group: what do we need to concern ourselves with – right now?
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Challenges that Drexel Sees
  • Institutional Traction – Creating the Climate
  • Setting Expectations
  • Procedural - User Identity
  • Support
  • ERP Integration
  • Security and Compliance
  • Economic Model
  • Assessment





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Small Group Activity (7) - Challenges
  • 10 minutes !   Use Workbook page #10
  • Jot down some long-term (strategic) challenges that you anticipate
  • Turn to a few colleagues and share your thoughts on this
  • Report out
    • Have a volunteer share what you learned in your group: What do anticipate will present more long-term challenges to us in higher ed?
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Small Group Activity (8) - Opportunities
  • 10 minutes !   Use Workbook page #11
  • Jot down some opportunities for enhanced customer service that you see now
  • Turn to a few colleagues and share your thoughts on this
  • Report out
    • Have a volunteer share what you learned in your group: What are our key opportunities going forward vis-ŕ-vis our “customers?”
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Group Activity (9) – Key Takeaways
  • 10 minutes !   Use Workbook page #12
  • Large Group ~ Open Discussion
    • What are your key takeaways from today’s session?
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Today’s Objectives ~ Revisited
  • Share success stories and challenges in end-user training and support.
  • Identify unique strategies we initiated that led to improved customer service.
  • Discuss customer service modifications we are considering.
    • Gain valuable feedback on them from colleagues.
    • Learn what some likely outcomes might be.
  • Gain additional insight on strategies we can use to enhance customer service effectiveness at our own institutions.
  • Discuss real solutions to our real challenges.
  • Gain key takeaways focused on practical, meaningful, and multi-dimensional approaches to customer service that will make our support processes more efficient and effective.
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Closing Thoughts ?
  • Questions ?
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Thank You !