Projects

The written projects for this course will require you to familiarize yourself with the history, biography, and current operations of some corporation in order to effectively analyze the speeches of its executive officers. For each project select one of the options below and submit via e-mail two weeks in advance of the project due date a proposal outlining specifically how you will respond to the guidelines of the project option. All projects should be between 1,000 to 1,500 words.

Project 1: Option A

Select a corporate speech from your collection and using the terminology of Bitzer, describe its rhetorical situation. In your description use the terms speaker, audience, rhetorical discourse, exigence, and fitting response. Begin with an introduction in which you explain why you think this speech is worthy of your analysis. In the body of your project illustrate any claim, observation, or judgment you make with specific examples from the speech and its delivery. Then, in your conclusion explain how your analysis helps to understand more fully corporate affairs.

Project 1: Option B

Using Myers as a model, conduct your own analysis of topics in corporate speeches. Update Myers's study, which is almost 30 years old now. How similar or different are today's corporate speeches. Include in your analysis at least 10 speeches from a variety of industries. Begin with an introduction in which you explain why you think these speeches are worthy of your analysis. In the body of your project illustrate any claim, observation, or judgment you make with specific examples from the speeches and their delivery. Then, in your conclusion explain how your analysis helps to understand more fully corporate affairs.

 

Project 2

The second project will use one of the focused methodologies from our readings. All projects should conform to the following structure:

1. Introduction, in which you:

2. Critical Method, in which you:

3. Analysis, in which you:

4. Conclusion, in which you:

 

Option 1: Ethos

Using Beason as a model, conduct your own analysis of an executive's ethos as it is evident in the speech.

 

Option 2: Topoi

Using Kallendorf as a model, conduct your own topical analysis of a corporate speech.

 

Option 3: Narrative

Using Forster as a model, conduct your own narrative analysis of a corporate speech. Look for unifying or illustrative stories. Can you identify any metanarratives in your speech? What myths appear in your speech? What values are implied by the stories in the the speech?

 

Option 4: Metaphor

Using David as a model, conduct your own analysis of metaphors in a corporate speech.

 

Option 5: Diction

Using Amernic as a model, conduct your own analysis of "CEO-speak" in a corporate speech.

 

Option 6: Genre

Using Rogers as a model, conduct your own analysis of the genre of a corporate speech.