Promotional Products
Introduction.
Everybody loves to get a freebie - or as we more correctly say in the industry, promotional products. Promotional products are most readily associated with sales, demonstrations and trade fairs; however, there is absolutely no reason at all why you should use promotional products as a great marketing tool, and a great gift, at any time of the year; including seasonal festivities such as Christmas, the New Year, Easter or Thanksgiving.
Eco-friendly promotional products.
Basically if a company is truly concerned about the quality of its product they will also be concerned about the efficacy of all of its operations. This will, of course, include adopting eco-friendly approaches wherever possible. There is absolutely no reason at all that your eco-friendly policies cannot be extended to utilizing promotional products which are eco-friendly. They can be obtained from some of the more discerning and specialist producers of promotional goods. Needless to say, by choosing eco-friendly promotional products you are actually reinforcing your whole business ethos and ‘green credentials’ - which is sure to generate further business with like minded companies. Eco-friendly promotional products do not have to look cheap or inferior in any way. Don’t think of eco-friendly promotional goods as looking as though they’ve been made from recycled paper, plastic or glass - despite the fact that they may well be made from a recycled material as they will be made and presented to the very highest standards. The important point to remember here is that an eco-friendly product of any description could have been manufactured using a renewable energy source, could only use natural materials or yes could even be made from recycled materials.
Good examples of eco-friendly promotional products.
Do remember the following are only a few examples - the fact is that just about any promotional item you might like to use can be manufactured using recycling and eco-friendly procedures, all you need to do is ask. First of all let’s take something like a promotional notebook; it is easy to produce the item from recycled cardboard for the cover and 70% recycled paper inside - to give an excellent writing surface. Mugs or drinks bottles can be made from re-cycled plastics that are also bio-degradable, even better if the recipient of your promotional mug previously used disposable plastic cups for their office drinks - they could save the planet further by using the promotional mug. Moving up to more prestigious promotional products like bags the obvious thing to do here would be to use recycled plastics for them. Why not also consider using a natural material like hemp or even cotton/wool mixtures? Everybody loves a gadget and giving a gadget as a promotional gift can be highly effective. Even a USB memory stick as a promotional item can be eco-friendly by utilizing recycled plastics in its case. Even a flashlight or radio can be eco-friendly, as they can be manufactured using the latest alternative power ‘wind-up’ technology so that they don’t need to use batteries containing potentially dangerous metals.
Promotional products in the US.
Do we love Old Glory? I said “Do we love Old Glory”? Of course we do, every one of us and we all love our country too. So why not further show your concern for ensuring that your business is compliant with the very highest standards of business ethics by also insisting on using promotional products and gifts made only in the USA. This has two main business advantages for you. Firstly you know with 100% certainty that that the promotional items haven’t been produced under ‘sweat-shop’ conditions elsewhere in the world and, secondly, you’re actually supporting other American manufacturing businesses during what is still a time of economic difficulty at home. You can then also rest assured that USA manufactured promotional products will conform with all the relevant safety standards, as they will not have been imported by a third party from an unknown source. Needless to say promotional products manufactured in the USA will also comply with your demands for eco-friendly items; that will definitely set you aside from your competitors.