Ronald Bishop, Ph.D.
31 Helios Court
Newark, DE 19711
email: bishoprc@drexel.edu or rcbsam@comcast.net
Home: (302) 737-3834
Office: (302) 895-1823
EDUCATION
Ph.D. Temple University, Philadelphia, PA
1997 School of Communications and Theater
Dissertation: Promoting the Thinness Ideal: Perceptions of Diet Product Advertising
M.A. Fordham University, New York, NY
1986 College of Arts and Sciences
Concentration: Communication Theory, Persuasion
B.A. Temple University, Philadelphia, PA
1983 School of Communications and Theater
Major: Radio-Television Film
Graduated Magna Cum Laude
PUBLICATIONS
"A Nod From Destiny: How African-American and White Sportswriters Covered the Entry of Kenny Washington into the National Football League," American Journalism (Accepted for publication, March 2002).
"In the Public Interest?: The State of Locally Produced Television Programming Since Deregulation (w/E. Hakanen)," Journal of Communication Inquiry (Accepted for publication, February 2002).
"The World's Nicest Grown-Up: A Fantasy Theme Analysis of News Media Coverage of Fred Rogers," Journal of Communication (Accepted for publication, November 2001).
"The Pursuit of Perfection: A Narrative Analysis of How Women's Magazines Cover Eating Disorders," Howard Journal of Communication, 12 (4), p. 221-240.
"If You Build It, We Won't Leave: Turner's Social Drama in News Coverage of New Stadium Controversies," Journalism Studies, 2 (3), 2001, pp. 373-392.
"Old Dogs, New Tricks: An Ideological Analysis of Thematic Shifts in Television Advertising for Diet Products, 1990-2000, Journal of Communication Inquiry, 25 (4), 2001, pp. 334-352.
"News Media, Heal Thyselves: Sourcing Patterns in News Stories About News Media Performance." Journal of Communication Inquiry, 25 (1), 2001, pp. 22-37.
"Stealing the Signs: A Semiotic Analysis of the Changing Nature of Professional Sports Team Logos. Social Semiotics, 11 (1), 2000, pp. 23-41.
"Missing in Action: Feature Coverage of Women's Sports in Sports Illustrated." Journal of Sport and Social Issues (Scheduled for publication in 2002).
"Dreams in the Line: A Day at the Antiques Roadshow." Journal of Popular Culture, 35 (3), Summer 2001, p. 195-209.
"To Protect and to Serve: The `Guard Dog' Function of Journalism in News Coverage of the Japanese-American Internment." Journalism and Communications Monographs (2000), Vol. 2, No. 2.
"Good Afternoon, Good Evening, and Good Night: The Truman Show as Media Criticism" (2000). Journal of Communication Inquiry, 24 (1), p. 6-18.
"From Behind the Walls: A Discourse Analysis of Boundary Work in News Coverage of Princess Diana's Death" (1999). Journal of Communication Inquiry, 23 (1), p. 90-117.
"More than Meets the Eye: An Exploration of Research on the Connection Between Mass Media and Body Image" (2000). Communication Yearbook 23, p. 271-303.
"What Price History: Converging Narratives in Television Collectibles Programs." Journal of Popular Culture, 33 (3), p. 1-28.
"Cable Television: Unfulfilled Promise?" Book chapter in Mass Media and Society, E. Hakanen and A. Wells, eds. New York: Ablex, 1997.
BOOK REVIEWS
Chaplin, G. (2001). "Presstime in Paradise," Journal of Communication, 51 (2), p. 448-449.
Reddick, R. (2000). "The Online Journalist." (Accepted for publication, October 2000). American Communication Journal. Online. Available: http://www.americancomm.org, 4 (2), Winter 2001.
Corey, M. (2000). "The World Through a Monocle." Journal of Communication. (Accepted for publication, September 2000).
Rosen, J. (2000). "What are Journalists For?" Journal of Communication, 50 (2). p. 183-185.
Fernandes, D. & Robinson, D. (1999). "A Guide to Television's Mayberry R.F.D." Jefferson, NC: McFarland & Co. Journal of Popular Film and Television, 29 (1), p. 93-94.
Martindale, D. (1999). "Pufunstuf and Other Stuff: The Weird and Wonderful World of Sid and Marty Krofft." Los Angeles: Renaissance Books. Journal of Popular Film and Television, 29 (4), p. 190. (Accepted for publication, July 1999).
Massey, K. (1999). "Readings in Mass Communication: Media Literacy and Culture." Mayfield Publishing Co. American Communication Journal, May 1999, Vol. 2, Issue 3. Online. Available: http://www.americancomm.org.
Hugenberg, L. & Moyer, B. S. (1997). "Teaching Ideas for the Basic Communication Course." Dubuque, IA: Kendal Hunt. Southern Journal of Communication.
Potter, W. J. (1998). "Media Literacy." London: Sage. Southern Journal of Communication Fall 1999, Vol. 65, no. 1.
CONFERENCE PAPERS
"The Presbyopic Six: Exploring Marginalization of Protest and of Journalism in an Online/Television Advertising Campaign." Eastern Communication Association, New York, April 2002.
"A Tour of Your Stuff: Adolescent Identity Formation Through Acquisition of Things." Popular Culture Association, Toronto, March 2002.
"The Wayward Child: An Ideological Analysis of How Sportswriters Cover Sports Contract Holdouts." Association for Education in Journalism and Mass Communication, Washington, August 2001
"It's Not Always About the Money: Using Narrative Analysis to Explore News Media Coverage of Collecting." Popular Culture Association, Philadelphia, April 2001.
"A Nod from Destiny: How White and African-American Journalists Covered Kenny Washington's Entry into the National Football League. American Journalism Historians Association, Pittsburgh, October 2000.
"If You Build It, We Won't Leave: Turner's Social Drama in Newspaper Coverage of Stadium Construction Controversies." International Communication Association, Acapulco, June 2000.
"Dreams in the Line: A Day at the Antiques Roadshow." Popular Culture Association, New Orleans, April 2000.
"News Media, Heal Thyselves: Sourcing Patterns in News Articles on News Media Performance." Association for Education in Journalism and Mass Communication, New Orleans, August 1999.
* Paper received Faculty Research Award from the AEJMC Newspaper Division's Standing Committee on Research.
"The Pursuit of Perfection: A Narrative Analysis of How Women's Magazines Cover Eating Disorders." Association for Education in Journalism and Mass Communication, New Orleans, August 1999.
"In the Public Interest?: The State of Local Broadcasting in the Aftermath of Deregulation" (with E. Hakanen). International Communication Association, San Francisco, May 1999.
"Stealing the Signs: A Semiotic Analysis of the Changing Nature of Professional Sports Logos." Popular Culture Association, San Diego, March 1999.
"From Behind the Walls: A Discourse Analysis of Boundary Work in News Coverage of Princess Diana's Death." International Communication Association, Jerusalem, July 1998.
"What Price History?: Converging Narratives in Television Collectibles Shows," Popular Culture Association, Orlando, April 1998.
"Old Dogs, New (and Old) Tricks: Narrative Elements in Commercials for Diet and Weight Loss Products from 1990 to the Present," International Communication Association, Montreal, May 1997.
"Wolf in Sheep's Clothing: Narrative Style Changes in Commercials for Diet Products," Eastern Communication Association, Baltimore, March 1997.
TEACHING EXPERIENCE
September 1997- present
Drexel University, Assistant Professor
Department of Culture and Communication
*Instructor, one-year contract, 1995-96, 1996-97.
*Adjunct Professor, 1995.
Milestones
* Recieved "Honor Dragon" award for service and support of student organizations at Drexel, 2001.
* Created and hosted panel discussion, "All in the Game: Exploring the Growing Amount of Violence in Sports," March 2001.
* Created and hosted panel discussion, "A Fair Representation: How the News Media Cover Labor Unions," February 2000.
* Honorary Inductee, Phi Eta Sigma (Drexel's chapter of the National Honor Society), May 1999.
* Created and hosted panel discussion, "Spinning Out of Control: Crisis Management, Ethics, and the Media, February 1999.
* Served on Middle States Task Force on Catalogs, Publications, and Promotional Materials, January 1999. Named Co-chair, July 2000.
* Hosted symposium, "If You Build It, Will They Come?" on sports stadium financing issues, October 1998.
* Named to University Task Force on Writing Across the Curriculum, September 1998.
*Developed new curriculum track in Global Journalism, May 1998.
* Taught in university's Leadership Program for freshman honors scholarship recipients, September 1997-April 1998
* Faculty Advisor, Drexel chapter, Public Relations Student Society of America (PRSSA). Chapter won 1995 Frederick Teahan Award for university service and 1996 Teahan Award for community service, September 1995-present.
* Taught college "bridge" course to members of the Philadelphia Phillies and Reading Phillies in conjunction with Provost's Office and Center for Study of Sport and Society, June-September 1996, June-August 1999.
* Managed student senior projects, January 1996-September 1998.
* Served as judge for Freshman Writing Contest, 1998 and 1999.
* Serve as primary advisor on student senior projects, September 1998-present.
* Manage graduate technical and science communication portfolios; serve as internal on graduate portfolios, September 1997-present.
* Served as interim Communications Program Director, March-May 1997.
* Interview potential communication majors at University events, September 1995-present.
* Develop and edit student recruitment materials.
Committee Service
* Named to Faculty Athletic Advisory Committee, September 2001.
* Elected to Senate Committee on Academic Support, June 2000. Elected chair, September 2000.
* Serve on Senate Steering Committee, September 2000-present.
* Elected to Senate Committee on Student Life, June 2000.
* Co-chair, Middle States Task Force on Catalogs, Publications, and Promotional Materials, June 2000- December 2001.
* Chaired Department of Culture and Communication hiring committee, Fall 2001.
* Named to Department of Culture and Communication curriculum committee, December 2001.
* Served on Department of Humanities and Communications curriculum committee, May 1999-June 2001.
* Chair of Department of Humanities and Communications hiring committee, September 1998-September 2000.
* Served on Department of Humanities and Communications graduate committee, September 1997-June 2001.
Courses Taught
Advanced Business Writing (Drexel) Public Relations (Drexel)
Broadcast Advertising (Temple) Public Service Campaigns (Drexel)
English Composition I (Rowan) Remedial Composition (Rowan)
Fundamentals of Journalism (Drexel) Technical Writing (Drexel)
Grant Writing (Drexel) Leadership Development (Drexel)
Magazine Article Writing (Rowan) University Seminar (Drexel)
Mass Media and Society (Drexel) Writing for Business (Drexel)
Principles of Communication (Drexel) Journalism, the Courts, and the Law
Computer-Assisted Journalism (Drexel) (Drexel)
Global Journalism (Drexel)
Courses Developed or Revised
Undergraduate
Mythmakers, Storytellers, Wannabes, and Groupies: A Social History
of Sports Journalism (Drexel, 2001)
Journalists, the Courts, and the Law (Drexel, 2000)
From the Muckrakers to Matt Drudge: The Social History of
Investigative Reporting (Drexel, 1999)
Computer Assisted Journalism (Drexel, 1998)
Global Journalism (Drexel, 1998)
Principles of Communication (Drexel, 1995)
Public Service Campaigns (Drexel, 1996)
Graduate
Grant Writing (Drexel, 1998)
Investigative Journalism (Drexel, 1998)
Public Relations Strategies and Writing (Drexel, 1998)
September 1988- Temple University
September 1995 School of Communications and Theater
Adjunct Professor of Communication
September 1988- Rowan University
September 1993 School of Communications,
Adjunct Professor of Communication
CONSULTING WORK
MBNA Corporation, January 2001-present; edited user documentation.
SCT Corporation, April 1997-December 2000; edited user documentation.
Wrote solicited reviews for the following texts:
"Teddy Bear Hunting: How a Child's Toy Became an Adult Treasure" (2002). Smithsonian Institution Press.
"Public Communication Styleguide," (2001). Wadsworth.
"The Information Age Reader" (2000). Wadsworth.
Wahlstrom, B. & Lay, M. (1998). "Technical Communication" (2nd Ed.). Burr Ridge, IL: McGraw-Hill. November 1998.
Houp, K., Pearsall, T. and Tebeaux, E. (1995). "Reporting Technical Information." Boston: Allyn and Bacon. October 1995.
PROFESSIONAL EXPERIENCE
December 1992- May 1995, Public Relations Manager, PRISM/SportsChannel Philadelphia, Bala Cynwyd, PA.
Generated media coverage for premium and basic cable channels serving more than two million subscribers.
July 1991- December 1992, Managing Editor, Northeast Breeze Newspapers, Rockledge, PA
Edited two editions of weekly newspaper with circulation of more than 30,000. Revamped newspaper's layout. Managed staff of 20 full- and part-time correspondents.
August 1986- July 1991, Editor, Andrews Publications, Wayne, PA
Edited four special interest journals for attorneys. Created and launched two publications.
November 1985- August 1986, Editor, County Leader Newspapers, Union, NJ
Edited flagship newspaper with circulation of more than 30,000. Covered government, education, business, and sports. Wrote regular sports column.
September 1985-November 1985, Reporter, Ridgewood Newspapers, Paramus, NJ
Covered government, education, business, and sports in five municipalities.
PUBLIC APPEARANCES
Panelist for seminar on public relations ethics hosted by Philadelphia Black Public Relations Society, June 2002.
Interviewed about media coverage of war in Afghanistan on The Cognitive Dissident, public affairs show on WKDU-FM, Drexel's radio station, March 2002.
Cited as expert on collecting and collectibles in news article, "Articles of War," appearing on Baltimore Sun's website, www. sunspot. net, January 2002.
Cited as expert in article on media and body image in Tech Talk, student newspaper of Louisiana Tech University, March 16, 2000.
Three television interviews (WCAU-TV (2), WTXF-TV) on the state of the Philadelphia stadium project, Spring-Summer 1999.
"Practical Applications of Communications Theory." South Jersey Dietetic Association, October 1996.
"Communications Institutions: From the Marketplace of Ideas to Letting the Marketplace Decide." Communications Academy, Philadelphia School District, August 1996.
AFFILIATIONS
Advisory Council, Special Olympics Philadelphia
American Civil Liberties Union
American Journalism Historians Association
Association for Education in Mass Communication and Journalism
Board of Governors, Philadelphia High School Communications Academy
International Communications Association
Philadelphia Public Relations Association
Popular Culture Association
Public Relations Society of America
Society for Commercial Anthropology
SKILLS/PERSONAL
Skilled in 35-mm photography. Speak fluent Spanish. More than 300 published newspaper articles. Accomplished drummer.