Public opinion
of news and media organizations has not been very positive in
the past decade. News has increasingly become sensationalized,
catering to the public's thirst for reality TV and minute-to-minute
news production. How do you please the public while maintaining
credible reliable reporting? The key lies in training, experience,
and a commitment in thought and practice to a standard code of
ethics. Factors such as globalization, rapid technology changes
and information dissemination, financial pressures, and a push
toward a multi-tasking environment erode ethical journalism. This
toolkit is by no means comprehensive, but acts as a starting point
for those attune to building credibility and creating the kind
of news reporting that is accurate, fair, diverse in perspective,
and reliable.
